Photo-essays of the Kerala brides who walked down the aisle in an Allura wardrobe. The photographs, the wardrobes worn, the small stories behind each fitting. Published as we have permission.
A reception at the Hyatt Regency Kozhikode, photographed in monochrome by Lonzo Films. Diya wore the Burgundy Lehenga with hand-zardozi; Muhsin wore the Onyx Sherwani with silver bidri-work. The jewellery — a kundan-and-pearl Lakshmi set — had already dressed seven brides before her.
Photographed in a Calicut palace event hall by Bows Studio. Hafsa wore the Maroon Anarkali — its 43rd bride since 2022. Rishal's embroidered black sherwani took two fittings to sit perfectly on the shoulders. The pearl maathapatti was paired by Aisha, our jewellery stylist.
WardrobeALR · 028 · NikahPhotographerBows StudioBrideHafsa P.VenueCalicut Palace Hall
ALR · 015 · CHRISTJanuary 2026
Christian weddingWayanad01·2026
Anaya & Joshua — the cathedral gown
Wayanad mist. A lakeside ceremony. Anaya wore the Cathedral Gown with pearl-beaded bodice; her veil was stitched with hand-rolled hem in our Calicut tailoring floor, the night before. Joshua wore an ivory three-piece suit, made for him by our master tailor.
A Tirur nikah at home, photographed by Avalon Films. Fathima wore the Deep Maroon Nikah Anarkali, paired with an emerald-and-gold polki set. The veil was draped by Sajna, our hijab-stylist, on the morning of the wedding. Three fittings, two months in the making.
WardrobeALR · 022 · NikahPhotographerAvalon FilmsBrideFathima K.VenueTirur · Home function
ALR · 011 · MUHNovember 2025
MuhurthamCalicut11·2025
Anjana & Vishnu — the muhurtham morning
A Hindu wedding in Calicut. Anjana wore the Red & Gold Muhurtham Lehenga; Vishnu wore the Ivory Sherwani with floral hand-embroidery. The shoot was Clayton Weddings; the photograph was taken on the steps of an old colonial home with frangipani in bloom.
WardrobeALR · 011 · MuhurthamPhotographerClayton WeddingsBrideAnjana V.VenueCalicut · Heritage home
ALR · 030 · FAMOctober 2025
Family partyPerintalmanna10·2025
The three sisters — a coordinated wardrobe
Three sisters at their cousin's reception in Perintalmanna. Coral and gold, dupatta-draped over the shoulder. Styled by Saira, our coordinator. The bride paid for one lehenga. We styled the rest of the wardrobe at no extra cost — that is how the family package works.
"If you wore Allura on your wedding day, we would love to feature you here. Send us your photographs — with your permission, we'll publish."
Tag @allura_premium_bridal_rentals in your wedding photos on Instagram, or email us at the address below. We'll send you a small gift in return — a hand-printed thank-you, and a discount voucher for your sister's wedding.
ALR · 026 · REC
March 2026
