Atelier open for peak-season fittings · Booking through April
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Five showrooms · One atelier

Visit the atelier.
Bring the family.

Walk in any day, 10am to 9pm. No appointment needed for a first visit. Bring photographs of looks you've saved, bring the mother of the bride, bring siblings — we'll set out tea and let you try on everything.

Hours10am — 9pm · all days
First visitWalk-in welcome · No fee
Average duration90 minutes

The branches

Five showrooms across Malabar.

Our flagship is the Calicut atelier — the largest wardrobe, the full tailoring floor, and the jewellery vault. The other four branches mirror the same wardrobes, with travel between them within 48 hours if a particular piece is needed.

01 · Flagship Atelier

Calicut

Mavoor Road, opp. Kalyan Jewellers, near Arayidathupalam, Parayancheri, Puthiyara, Kozhikode 673004. Our flagship — 1,800 sq ft with three fitting rooms, the full tailoring studio, and the jewellery vault.

+91 93767 17777 →
02 · Branch

Tirur

Near Family Wedding Center, Tirur, Malappuram. Open daily 10am — 9pm.

+91 90616 85896 →
03 · Branch

Perintalmanna

Near Vavas Mall, Perintalmanna, Malappuram. Open daily 10am — 9pm.

+91 96339 91324 →

What to expect

The first visit.

Most brides spend about ninety minutes with us on the first visit. Bring photographs of looks you've saved — Instagram, Pinterest, screenshots — and we'll narrow it down with you.

i.

Tea, then talk

Sit down with the stylist. Tell us about the wedding — the date, the ceremony, the religious tradition, the venue, the family. Show us photographs of looks you love. We'll listen.

⟶ 15 minutes
ii.

Try on as many as you want

We'll pull out the wardrobes you want to see — five, ten, twenty pieces — and you try on. With family in the room. No pressure, no upsell. We don't charge for first-visit trials.

⟶ 60 minutes
iii.

Choose, hold, schedule

Found the one? Pay a small holding deposit (refundable) and we'll schedule two fittings before the wedding. Want to think? No problem. We'll hold it for 48 hours.

⟶ 15 minutes

Book a fitting

Or — let us call you back.

Prefer not to walk in cold? Send us a few details about your wedding and we'll call back within twenty-four hours — to schedule a fitting, confirm a date, or just talk through what you might be looking for.

All bookings are no-obligation. We don't take a card. We don't follow up with a hard sell. We just want to make sure we have time for you when you arrive.

A EST · 2019
Inside the Allura showroom

A note from the atelier

"We don't mind if you walk in three times before choosing. We don't mind if you bring eight family members. We don't mind if you change your mind at the second fitting."

What we mind is the bride who didn't come in because she thought she had to book. So please — just walk in. We will be ready.

— The atelier 10am — 9pm · all days